http://content.autotrader.com/content/mycarmyway.html
ONE (1) PRIZE: Vehicle make and model (trim package depends on cost not to exceed the ARV) selected and submitted by potential winner during the Promotion Period; if Prize is less than the ARV, winner will receive a check in the amount of the difference between $26,000 and the cost of the vehicle, for a total combined value not to exceed twenty six thousand ($26,000) dollars.
Approximate Retail Value (“ARV”): $26,000.