To play without making a purchase, call toll-free 1-800-646-2904 and press 1, during the Game Period, and follow the automated instructions to play for a chance to win a prize (also a “Play”). Callers will be required to provide their phone number, including their area code, and date of birth (as two digits for month, two digits for day, and four digits for year) to verify eligibility. If you are an instant winner, you will hear a voice message indicating that you have won (subject to verification). If you are a winner, the message will also provide next steps explaining how to claim your prize. http://profile.skylanders.com/sweeps/skyfritosupervalu/agegate