http://www.hersheys.com/avengers/
PRIZES: One Hundred (100) Grand Prizes. Each Grand Prize consists of one (1) Marvel 5-Film Set DVD (contains the following films: “Ironman”, “Ironman 2”, “Thor”, “Captain America The First Avenger”, and “The Incredible Hulk”). Approximate Retail Value (“ARV”): $100.00 each set.
Ten Thousand (10,000) First Prizes. Each First Prize consists of one (1) Super Hero/HERSHEY®’S T-Shirt. ARV: $10.00 each.
Ten Thousand (10,000) Second Prizes. Each Second Prize consists of one (1) code redeemable for $8.00 off admission at participating movie theaters. ARV: $8.00 each.
Two Million (2,000,000) Third Prizes. Each Third Prize consists of access to ten (10) Marvel Avengers Classic Digital Comics online. ARV: $5.00 each.
Two Million (2,000,000) Fourth Prizes. Each Fourth Prize consists of one (1) code providing access to an exclusive HERSHEY®’S branded Marvel poster (downloads into a pdf format). ARV: $1.00 each. For all prizes: Winner must accept prize as stated or prize may be forfeited in its entirety and may be awarded to an alternate winner. Total ARV of all prizes offered is $12,190,000.00.