http://www.thisoldhouse.com/toh/info/0,,20573391,00.html
Grand Prize: There is one (1) Grand Prize available to be won of $10,000 in IKEA Gift Cards. ARV of Grand Prize: $10,000. Grand Prize will be awarded as multiple IKEA Gift Cards with denominations up to $500 per card, totaling $10,000.
First Prize: There is one (1) First Prize available to be won of $3,000 in IKEA Gift Cards (up to $500 each in denomination). ARV of First Prize: $3,000. First Prize will be awarded as multiple IKEA Gift Cards with denominations up to $500 per card, totaling $3,000.
Second Prizes: There are three (3) Second Prizes available to be won of $1,000 in IKEA Gift Cards (up to $500 each in denomination). ARV of Second Prize: $1,000 each. Each Second Prize will be awarded as multiple IKEA Gift Cards with denominations up to $500 per card, totaling $1,000 per Second Prize.
Total Approximate Retail Value (ARV) of all prizes being offered: $16,000.00