http://ads.nickjr.com/sponsors/2014/dora-and-friends/friendship-sweepstakes/official-rules.html
To Enter: There are two ways to enter the Sweepstakes:
1. Entry Via Text Message: During the Sweepstakes Period, submit your entry by sending an SMS (“Text Message”) containing only the word “FRIENDSHIP” to 91757 using your wireless mobile device.
2. Entry via Email: During the Sweepstakes Period, send an email (“Email”) containing only the word “FRIENDSHIP” in the subject line of the email tonickelodeon@nick.com.
Limit: One (1) entry per person/email account/phone number.
Grand Prizes: Five-hundred (500) Grand Prizes are available to be awarded in this Sweepstakes. Each Grand Prize consists of a Dora & Friends® Friendship Kit, which contains: One (1) Dora & Friends® Storybook, one (1) Dora & Friends® Sticker Sheet, and one (1) Dora & Friends® Printable Pamphlet. The approximate retail value (“ARV”) of each Grand Prize is $9.00, and the total ARV of all Grand Prizes to be awarded in this Sweepstakes is $4500.00.