SUBWAY Build Your Own Virtual Restaurant Challenge

http://www.ysn.com/subway/

Participants will first set up their virtual SUBWAY® restaurant (“Virtual Restaurant”) by selecting a location for the restaurant and a restaurant size and type. Each Participant will also have a “Profile Page” which shall include the following features and information (“Profile Information”) relating to the Participant’s Virtual Restaurant:
 • Owner name
 • Profile photograph
 • Map location
 • Total sales
 • Rank
 • Sales this week
 • Average daily customers
 • Restaurant size
 • Sharing links

 The Challenge will consist of a series of specific individual challenges (each an “Individual Challenge”) that the Participant must respond to in order to earn Virtual Capital. “Virtual Capital” are “virtual dollars” that can be earned in connection with each such Individual Challenge; they are not real currency and are not convertible or redeemable into real currency. Individual Challenges can be completed at any time after they are opened on the Challenge Website until the end of the Challenge Period. Each specific Individual Challenge will be worth a certain score as specified when the Individual Challenge is posted. The score will typically be in the form of Virtual Capital that will be reflected on the Participant’s Virtual Capital account for their Virtual Restaurant.

 Participants that complete this Individual Challenge will receive a one-time credit of twenty thousand dollars ($20,000) in Virtual Capital.

 Objective

 “If you’re going to become an all-star franchisee, not only should you be a fan, but your customers should too. Help them fall in love with the brand by showing you know your fun facts and figures.”

 Mechanics

 • Each Participant will have fifteen (15) minutes to answer eight (8) questions. Each question has a different value and correct answer to that question

 Q1: $50
 Q2: $100
 Q 3: $150
 Q 4. $250
 Q 5. $500
 Q 6. $1000
 Q 7. $2500
 Q 8. $5000

 No Virtual Capital will be awarded for wrong or incorrect answers. A maximum of $9,550 Virtual Capital can be awarded for answering all eight (8) questions correctly.

 Individual Challenge #4: About My Store (Blog Post)

 Objective

 “The building of a successful business calls for a special type of person. Tell us in two-hundred fifty (250) words or less what you plan to achieve and what makes you different from the rest.”

 Mechanics

 • Each Participant must fill out an open form limited to two-hundred fifty (250) words.
 • A Participant will receive one-time credit in the amount of seven thousand five hundred dollars ($7500) of Virtual Capital if they complete this Individual Challenge.

 Individual Challenge #5: Interview with the Big Boss

 Objective

 “Don Fertman, the Chief Development Officer, has a few questions for you. Don is in charge of all new store growth around the world. So, if you were to ever open your own store, he’d be the one to impress.”

 Mechanics

 • Each Participant must answer a set of questions posed on the Challenge Website.
 • A Participant will receive one-time credit in the amount of fifteen thousand ($15,000) of Virtual Capital if they complete this Individual Challenge.

 Individual Challenge #6: The Word of Mouth (WOM) Challenge

 Objective

 “If you thought driving sales last week was tough, here’s a hint: turn your customers into fans and they’ll recommend your store all over town! Together with advertising, and marketing, that’s a winning combination. The Word of Mouth Challenge is all about whether you can get your friends and fans talking about you to their friends.”

 Mechanics

 • Visitors to the Participant’s Virtual Restaurant will have an opportunity to purchase a Virtual Subway sandwich (“Virtual Sub”) from that Virtual Restaurant. A Participant will receive ten dollars ($10) in Virtual Capital for every Virtual Sub purchased up to a maximum of $250 per calendar day. In addition, the first five (5) Participants in each country to sell 25 Virtual Subs in a calendar day will have their Virtual Capital points doubled for that day (i.e. up to five hundred ($500) Virtual Capital). For purpose of this Individual Challenge, the “calendar day” is measured from 12:00 a.m. EST to 11:59 p.m. EST.

 FINALIST PRIZE. Each Finalist will receive the following (“Finalist Prize”): (a) a profile of them on the Young & Successful Media website at www.ysn.com (“YSM Site”); (b) a link on the SUBWAY® website to their profile on the YSM Site for a period of one (1) month; (c) a press release featuring them as a Finalist in the Challenge to appropriate media outlets in their country of residence; (c) a feature in one or more company-wide internal newsletters to hiring, recruiting and development managers, regional offices and franchisees; (d) an invitation to attend one or more webinars with designated SUBWAY® executives and an opportunity to ask questions, the date and time of which will be determined by Sponsor in its sole discretion; and (e) an endorsement by Fred DeLuca for up to one (1) year to the internal teams at SUBWAY® as someone to consider for appropriate opportunities throughout the company, provided that such endorsement shall not constitute any promise or commitment to employ, provide a franchise, or enter into any other transaction with the Sponsor; Sponsor and Mr. DeLuca may cease any such endorsement or other elements of the Finalist Prize, in their sole discretion, if they reasonably suspect or determine that the Finalist has engaged in any illegal, discriminatory, offensive, derogatory, or other inappropriate conduct or conduct harmful or injurious to Sponsor or its officers, directors, employees, Development Agents, franchisees, Mr. DeLuca, or the SUBWAY® franchise system.

 GRAND PRIZE. Each of the five (5) Grand Prize Winners will receive a trip (the “Winner Trip”) to Sponsor’s offices in Milford, CT, USA as follows: round trip coach airfare from the major airport nearest the Grand Prize Winner’s residence to a New York City area airport designated by Sponsor, ground transfers to and from the airport and the hotel, four (4) nights lodging at a hotel designated by Sponsor in or near Milford Connecticut, and Washington DC, and meals. The Winner Trip will also include the opportunity to meet Fred DeLuca, the founder of SUBWAY®, attend a special session of SUBWAY® University, and get a VIP tour of Franchise World Headquarters, LLC. The Winner Trip will also include a visit to New York City and Washington D.C. may be extended to include additional locations and events at the sole discretion of the Sponsor. The approximate retail value of the Winner Trip as described herein is US$5000, but the actual value may vary depending on the place of origin of the Winner Trip.